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NOW IS NOT NOW, 2019, Globalodromia FILOART, Barbaram Prishtinë, 2024

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NOW IS NOT NOW

The statement “NOW IS NOT NOW” embodies a profound paradox: it asserts that the present moment—”now”—contradicts itself. This self-negating phrase forces us to confront the limitations of language and logic in capturing the essence of time.

Even as we exist in the present, we do not truly grasp what “now” is. The now remains elusive, an unknown embedded within our perception. In this way, the phrase “Now is not now” could also mean “Unknown is not unknown.” If the unknown is not unknown, then does it, paradoxically, become known?

If “Now is not now,” then “now” is not itself. This suggests that “now” transcends its own identity, refusing to be confined to a singular definition. It exists in a fluid state, shifting with perception, interpretation, and experience.

Furthermore, this paradox invites a deeper exploration of reality and existence. “NOW IS NOT NOW” could mean that everything can be “now”—except “now” itself. If the present moment is only defined in contrast to the past and future, then does it ever truly exist as a stable entity?

In truth, we do not experience the real now. What we call “now” is merely an interpretation—an imprint of reality, not reality itself. The present we perceive is already a reconstruction, an echo of something fleeting.

But the question of “NOW” extends beyond philosophy. It touches on the evolving relationship between humans and AI. 1 human second ≈ 1,000,000,000 AI seconds (277,778 hours or 31.69 years). If AI experiences time at a vastly different scale, then what does “now” even mean in such a context? Can a „now“ be universal, or is it forever bound to the nature of the observer?

Through its paradoxical nature, “NOW IS NOT NOW” breaks free from conventional thought, inviting us to embrace the inherent ambiguity of existence.

Perhaps the most intriguing aspect of all is this: the now in which we live is, and may forever remain, completely unknown to us.

NOW IS NOT NOW, 2019, Globalodromia FILOART, Proposal for the installation, VIDEO 2024

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1. True "Now": This is the objective, immediate moment in time. It is the precise point at which the present actually occurs, independent of how we perceive or interpret it.
The true moment is fleeting and barely tangible because, as soon as we consciously grasp it, it has already passed.
In physics, this point is often described as a neutral "point" of the present, free from the influence of memory, expectation, or feeling.

2. Perceived "Now": This "Now" is slightly delayed, as our brain requires some time to process information.
When we experience a moment, our senses and brain need fractions of a second to register what has happened, meaning that our consciousness is always a little "behind" the true Now.
This slight delay gives us the feeling of living in the present, but technically, we always experience a small echo of reality.

3. Memory-Shaped "Now": Our perception of the "Now" is strongly influenced by memories and experiences. We often perceive current events through the "lens" of our past.
When we encounter a situation, our brain compares it with previous experiences, which often happens unconsciously. These memories influence how we experience, interpret, or react to the moment.
For example, a person might hear a particular melody and immediately feel positive or negative emotions because they are linked to a past experience.

4. Expectation-Shaped "Now": In this "Now," we view the present through our expectations or anticipations for the future.
Our hopes, fears, or plans influence how we perceive the current moment and what significance we attach to it.
For instance, if we are on the verge of an important decision, the expectation of its outcome can strongly color our present experience.
In this state, the line between present and future often blurs, and we project future visions onto the current moment.

5. Emotion-Shaped "Now": Emotions such as joy, fear, or anger influence how we experience the "Now" and how we respond to situations.
For example, a person who is angry will perceive a neutral moment differently from someone who is calm.
Emotions alter the "color" of reality: they amplify or dampen our perception and can distort our objective view of what is happening right now.

NOW IS NOT NOW, 2019, Video,Globalodromia FILOART

Link to the Video

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